Content
Everything I publish
Posts, videos, episodes and issues. One place, so you can judge the thinking before you buy anything.
- PostAug 12, 2026
The money that leaves before it reaches you
A store doing $15k a month can lose $3,000 to $4,000 of it without a single line item that says so.
- PostAug 5, 2026
The order bump you cannot run on rented land
A single checkbox beside the checkout button gets accepted between 50% and 62% of the time. Most marketplaces will not let you put one there.
- PostJul 28, 2026
What a 120-day hold actually does to a store
The hold is not the damage. What the hold forces you to stop doing is the damage.
Reading is cheaper than guessing
All of the above describes the general case. The audit gives you the number for your own store.